Designed and built the website for LXR, an innovative fitness concept, with Fitbrand.
Project context
Challenge
LXR introduced a less familiar fitness concept, so the site needed to explain value fast for new visitors.
Approach
With Fitbrand, I designed and built a full-stack site that combines brand energy with clear service explanation and predictable page flow.
Outcome
The concept became easier to understand, which improved first-time orientation.
Impact
- Clearer explanation of an innovative offer.
- Consistent brand expression across pages.
- Responsive experience for desktop and mobile users.
