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Frank Spin

2016

LXR

Designed and built the website for LXR, an innovative fitness concept, with Fitbrand.

My role
Design + Full-stack
The problem
LXR introduced a less familiar fitness concept, so the site needed to explain value fast for new visitors.
The result
The concept became easier to understand, which improved first-time orientation.

Design and development by Frank Spin · Branding and concept by Fitbrand

Main preview of the LXR project

Approach

With Fitbrand, I designed and built a full-stack site that combines brand energy with clear service explanation and predictable page flow.

Impact

  • Clearer explanation of an innovative offer.
  • Consistent brand expression across pages.
  • Responsive experience for desktop and mobile users.
Screenshot of the LXR website
Wide screenshot of LXR
Landscape view of the LXR project
Desktop layout for LXR
Desktop view of the LXR website
Wide screenshot of LXR
Complete page layout for LXR
Responsive mobile view of LXR
Extended page view of the LXR site
Full scroll capture of a LXR page