Skip to content
Frank Spin

2016

LXR

Designed and built the website for LXR, an innovative fitness concept, with Fitbrand.

My role
Design + Full-stack
The problem
LXR introduced a less familiar fitness concept, so the site needed to explain value fast for new visitors.
The result
The concept became easier to understand, which improved first-time orientation.

Design and development by Frank Spin · Branding and concept by Fitbrand

Main preview of the LXR project

Approach

With Fitbrand, I designed and built a full-stack site that combines brand energy with clear service explanation and predictable page flow.

Impact

  • Clearer explanation of an innovative offer.
  • Consistent brand expression across pages.
  • Responsive experience for desktop and mobile users.