Glazz

The problem

Glazz makes glass to measure in its own factory in Franeker: shower doors, kitchen splashbacks, glass for the garden and the interior. Buying that online means the customer has to measure, choose a glass type, fittings and options, and still trust the price at the end. DBK made the concept. I designed the shop and built the front-end.

Approach

The header holds what a shop needs: search, the cart with item count and total, a checkout button and a phone number. Below the menu runs a bar with four promises, such as made in their own factory and fitting by their own people. A product page has the photos on the left, the order options and price in the middle and a column called De glas expert helpt on the right, with measuring instructions and an assembly manual to download. For the kitchen splashback I designed a configurator in six steps, from measuring and cut-outs to colour, glass type and price. Every step has a progress bar, the minimum and maximum sizes and a link to stop and ask for a quote instead.

Outcome

The help column is the part I like most. Ordering glass to the millimetre is where people hesitate, so the instructions and a real person sit right next to the form.

What changed

• Product pages with options, price and a help column with downloads.
• A six-step configurator for kitchen splashbacks with a quote option at every step.
• A cart with delivery time per product and VAT shown separately.
• Search, cart total and phone number in the header on every page.