Designed and built a self-manageable WordPress site for Jarno Duursma, a trendwatcher, moderator, and speaker.
Project context
Challenge
Jarno's work spans speaking, moderation, and thought leadership, so the site needed flexibility without requiring developer support for every update.
Approach
I designed and built a modular WordPress setup with straightforward editing flows and clear content sections.
Outcome
Jarno can manage the site independently while keeping the presentation coherent.
Impact
- Self-manageable platform for a busy personal brand.
- Clear positioning across multiple professional roles.
- Future-proof structure for ongoing content.




