Implantologie Groningen

The problem

Implantologie Groningen is a small referral practice for dental implants in the centre of Groningen. Patients don't come in on their own: their dentist or dental prosthetist refers them. That gives the site two readers. Patients want to know what will happen and who will treat them. Referring dentists want to know how to send someone in.

Approach

I designed and built the site in WordPress. The menu is short: the practice, treatment, referrals, news, FAQ, contact and an English version. Referrals get their own menu item, apart from the patient pages. The homepage opens with a wide photo of a consultation, with the practice name and one line on what it does. Below it, three blocks with a photo each lead to the practice, the treatment and making an appointment. The team page gives both implantologists a portrait and their full background, from training and PhD to memberships. The contact page has the address, a table with opening hours, a map and directions. The footer shows the NVOI and KRT quality marks.

Outcome

The practice has a quiet site with photos of its own building, rooms and people. A patient can read what a treatment involves and who does it, and a dentist reaches the referral information in one click from any page.

What changed

• Separate menu item for referring dentists.
• Team page with the full background of both implantologists.
• Contact page with opening hours, map and directions.
• Dutch site with an English version.