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Frank Spin

2020

Jarno Duursma

Designed and built a self-manageable WordPress site for Jarno Duursma, a trendwatcher, moderator, and speaker.

My role
Designer - Full-Stack
The problem
Jarno's work spans speaking, moderation, and thought leadership, so the site needed flexibility without requiring developer support for every update.
The result
Jarno can manage the site independently while keeping the presentation coherent.

Design and development by Frank Spin

Main preview of the Jarno Duursma project

Approach

I designed and built a modular WordPress setup with straightforward editing flows and clear content sections.

Impact

  • Self-manageable platform for a busy personal brand.
  • Clear positioning across multiple professional roles.
  • Future-proof structure for ongoing content.
Screenshot of the Jarno Duursma website
Wide screenshot of Jarno Duursma
Full webpage screenshot of Jarno Duursma