Jarno Duursma

The problem

Jarno Duursma is a speaker and author on digital technology. Today his talks are mostly about AI. The screenshots show his site in more than one form: one built around WhatsApp and social messaging, another around trends and the future of technology. His subject moves with the technology, so the site needed a layout that doesn't depend on one topic.

Approach

I designed the site and built it in WordPress. The homepage opens with a large photo of Jarno on stage, his name, a one-line description and two buttons: make an appointment, or read what he does. In one version a client quote sits right under those buttons, with four short qualities ticked off below the photo. Next come blocks for each talk or training, with a short text and a read more button, beside a box with logos of organisations he works with. At the top of every page is a field where you leave your phone number and he calls you back. For his book on WhatsApp for business I also designed a landing page with a download button and blocks for the talk, the book and the video.

Outcome

Jarno got a WordPress site he can edit himself. One screenshot shows the WordPress editing bar on top of the live homepage.

What changed

• A homepage hero with two buttons: book him or read more.
• A call-back field at the top of the page.
• Blocks for each talk and training, editable in WordPress.
• A landing page design for his WhatsApp book.