TJ Boxing

The problem

TJ Boxing Training Clubs is a boxing concept built on group training, with a club in Apeldoorn. It needed two things online: a site for people who want to train there, and a site for entrepreneurs who might open a TJ Boxing club of their own. Both had to look like the same brand.

Approach

Fitbrand made the branding, including the red shield with the T and the J. I designed both sites in Sketch and built them in WordPress. The club site uses the logo letters as a photo mask in the header. Below the header, four tiles lead to about us, membership, classes and contact. A class page explains a workout such as group (kick) boxing, from the warm-up to the rounds on the bag. A separate landing page for a free trial class asks only for name, email and phone, and a bar at the top points to it. The franchise site has its own menu, with why, facts, investment and contact, plus an e-book to download and a sign-up form for prospective owners.

Outcome

TJ Boxing got two sites in one style: red, black and the shield. Someone who wants to box finds classes, opening hours and a trial class. Someone who wants to run a club finds the investment page and a form.

What changed

• A club site with membership, classes, contact and opening hours.
• A free trial landing page with a three-field form.
• A franchise site with an e-book and a sign-up form.
• Both sites designed in Sketch and built in WordPress.