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Frank Spin

2016

Hotel New York

Designed and built the front-end for Hotel New York, an iconic hotel in Rotterdam's harbor, with DBK.

My role
Designer + Front-end
The problem
Hotel New York has a distinct identity. The site had to respect that character while still being practical for modern visitors.
The result
The digital experience feels recognizably Hotel New York and remains easy to browse.

Design and development by Frank Spin. Concept by DBK

Main preview of the Hotel New York project

Approach

Together with DBK, I designed and built the front-end with a balance of brand storytelling and clear guest-facing information.

Impact

  • Online presence aligned with an iconic brand.
  • Clear path to essential stay and venue information.
  • Responsive front-end suitable for broad device use.
Screenshot of the Hotel New York website
Wide screenshot of Hotel New York