A 7-year partnership rebuilding their web presence from a slow WordPress site to a fast, multilingual marketing machine. The new site loads in under a second and lets their team update content without touching code.
Project context
Challenge
Payt's growth outpaced the website. The old WordPress setup was slow to update and hard to keep consistent across markets and campaigns.
Approach
Over multiple iterations, I redesigned key templates, migrated the site to a static architecture, and set up a workflow that marketing can manage without developer support.
Outcome
The result is a fast multilingual site that supports both brand pages and campaign pages, without engineering dependency for routine content changes.
Impact
- Sub-1-second load time on core marketing pages.
- Seven-year delivery partnership with continuous platform improvements.
- Marketing team can publish and localize content without developer support.
Hugo Alpine.js Netlify Tailwind CSS Decap CMS
