I turned Reloadify’s new brand into a page system marketing could extend without me.

Reloadify had just come out of a brand refresh, with a broad retention product to explain. I built the multilingual front end as a set of modules, so a new product page or language variant became a composition job instead of a development ticket.

Visit Reloadify live

Live marketing platform reloadify.com

The challenge

The product does a lot. The homepage can only say one thing.

Reloadify covers customer data, automation, loyalty and several marketing channels. Put all of that in the first screen and nobody reads any of it. The site had to open with what a webshop gets out of it. The capability list could wait.

01
Outcome first

Start with what the webshop gets. Technology comes up when it explains that outcome, not before.
02
One visual grammar

Audience pages, feature pages and campaign routes reuse the same patterns, so nothing has to be redesigned to feel like Reloadify.
03
Light on the wire

Pages carrying a lot of product story still had to load fast, which ruled out most of the heavier interaction options.

The page system

The brand direction became a small set of reusable blocks.

I built stable components for the opening, the proof, the product explanation and the closing ask. Marketing composes new routes out of those. Typography, rhythm and behaviour stay put because they live in the components rather than in each page.

01
Promise

What the webshop gets, inside one screen.
02
Proof

Customer results, close enough to the claim to carry it.
03
Product

Capabilities in patterns the visitor already saw further up.
04
Next step

One ask at the end. The same ask on every route.

Reloadify audience page built from the modular page system — An audience page built from the same blocks as the homepage.

From system to page

Same blocks, different story.

Pricing, audience pages, culture and customer stories all run on the modules. What changes is the content and the order, not the code behind the route. That is what kept a bespoke template per page out of the project.

Pricing · Reloadify — 01
**Pricing**
A plan comparison kept calm enough to actually compare.

Culture · Reloadify — 02
**Culture**
A people page under the same typographic rules as the product pages.

Customer proof · Reloadify — 03
**Customer proof**
Quotes and cases placed where they answer a doubt.

Conversion · Reloadify — 04
**Conversion**
The same closing block at the end of every route.

Outcome

Under two seconds, and no engineer in the way.

Key routes load in under two seconds. The promise reads clearly from homepage to sign-up. And marketing puts a campaign page or language variant live without a development ticket.

< 2 sec: Load time on key marketing pages
Multilingual: One structure across language variants
Reusable: New routes without bespoke components

My contribution

Building one good-looking page is not hard. Setting rules that keep page fifty good is the actual work.

Design came from Martijn Runia, branding from G2k. My part was the translation: a responsive front end, the module system, the multilingual structure and an implementation marketing could pick up on a Tuesday afternoon without calling me.

Outcome first

One visual grammar

Light on the wire

Promise

Proof

Product

Next step

Building one good-looking page is not hard. Setting rules that keep page fifty good is the actual work.