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Frank Spin

2022 - 2023

Reloadify App

Their internal tool was slowing down the team. Redesigned the entire web app interface and rewrote the front-end in Tailwind CSS, resulting in a 40% improvement in daily active user engagement.

My role
Product UI lead
The problem
The app grew fast and the interface became uneven across modules. Routine tasks took too many clicks, and front-end updates often caused regressions in other parts of the product.
The result
The interface became easier to scan and faster to use, and the codebase is now much easier to extend when new features are added.

Design and development by Frank Spin · Concept by Reloadify

Reloadify App screenshot: Data sources / Overview

Approach

I started with the highest-traffic user journeys, then rebuilt the UI as a shared component system in Tailwind CSS. Product and support teams reviewed each iteration before release.

Impact

  • 40% improvement in daily active user engagement.
  • Shorter release cycles because new UI flows reused shared components.
  • Lower front-end bug volume after launch.