Reloadify App
Their internal tool was slowing down the team. Redesigned the entire web app interface and rewrote the front-end in Tailwind CSS, resulting in a 40% improvement in daily active user engagement.
- Role
- Product UI lead
- Period
- 2022 - 2023
- With
- Concept by Reloadify
The problem
Reloadify is a marketing platform for online shops. It connects to a store and uses that data for email campaigns, automated flows, forms and customer profiles. The app had grown one module at a time. My job was to redesign the interface as one product and rebuild the front-end in Tailwind CSS.
Approach
Reloadify brought the concept, I did the design and the front-end. Everything hangs off one sidebar, grouped into insights, marketing, data and other. Above the content sit two selectors for shop and language, so you always see which store and language you are working in. The dashboard starts with five numbers, then charts for sales and email, then open, click, unsubscribe and bounce rates. The campaign builder takes five steps, from audience to activation, with A/B testing as an option in the email settings step. Flows are built on a canvas: a start condition, then delays, conditions with yes and no branches, and emails. A customer profile has an activity timeline in which each event carries the logo of its source, such as Magento, WooCommerce or Zapier.
Outcome
The gallery holds 21 of these screens, from sign-up and store onboarding to branding and subscription settings. They work as one app: the same sidebar, cards, tables and step bar wherever you are.
What changed
- One sidebar for insights, marketing, data and settings.
- Five-step campaign builder with A/B testing per campaign.
- Visual flow builder with conditions, delays and branches.
- Customer profiles with a timeline of events per source.
