CNV + Centraal Beheer
Designed and built a campaign website for CNV and Centraal Beheer, one of the largest trade unions and insurers in the Netherlands, with Lukas Hietkamp.
- Role
- Design + front-end
- Period
- 2018
- With
- Concept by Lukas Hietkamp
The problem
CNV is a Dutch trade union. Centraal Beheer, part of Achmea, is an insurer. Together they offered CNV membership with legal aid included and member discounts on insurance. With two brands and two sets of benefits on one site, every page still had to lead to one action: becoming a member.
Approach
Lukas Hietkamp came up with the concept. I made the design and built the front-end. The CNV and Centraal Beheer logos share one header bar, with a menu for joining, existing members, membership and legal aid. The core of the page is a calculator for the membership fee: you choose your sector and hours per week, see the monthly price with the benefits next to it, and fill in your details in the same box. Below it, four cards explain the main reasons to join, each with a link to more information. A separate block lists the Centraal Beheer discounts for members on car, home, travel and legal expenses insurance. After each section an orange button leads back to signing up. The other pages, such as the one about membership, reuse the same cards and buttons.
Outcome
The campaign got one site where the union and the insurer each have their own place, and where every section ends in the same step: becoming a member.
What changed
- Fee calculator and sign-up form in one box.
- Shared header for CNV and Centraal Beheer.
- Member discounts on four types of insurance in one block.
- A sign-up button after every section.
