CNV + Centraal Beheer
Designed and built a campaign website for CNV and Centraal Beheer, one of the largest trade unions and insurers in the Netherlands, with Lukas Hietkamp.
- Period
- 2018
- Role
- Design + front-end
Challenge
The campaign combined two large organizations, so the website needed one shared story and one clear route to action.
Approach
Together with Lukas Hietkamp, I designed and built a campaign flow that aligned message, identity, and call-to-action.
Outcome
The campaign launched with one destination that felt clear and easy to navigate.
Impact
- Shared campaign message across both partners.
- Straight page flow from message to action.
- Responsive front-end for broad reach.
Credits
Design and development by Frank Spin
Concept by Lukas Hietkamp
