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Frank Spin

2018

CNV + Centraal Beheer

Designed and built a campaign website for CNV and Centraal Beheer, one of the largest trade unions and insurers in the Netherlands, with Lukas Hietkamp.

My role
Design + front-end
The problem
The campaign combined two large organizations, so the website needed one shared story and one clear route to action.
The result
The campaign launched with one destination that felt clear and easy to navigate.

Design and development by Frank Spin · Concept by Lukas Hietkamp

Main preview of the CNV + Centraal Beheer project

Approach

Together with Lukas Hietkamp, I designed and built a campaign flow that aligned message, identity, and call-to-action.

Impact

  • Shared campaign message across both partners.
  • Straight page flow from message to action.
  • Responsive front-end for broad reach.
Desktop view of the CNV + Centraal Beheer website
Portrait layout of CNV + Centraal Beheer
Section of the CNV + Centraal Beheer project
Desktop layout for CNV + Centraal Beheer
Desktop view of the CNV + Centraal Beheer website