Radema

The problem

Radema Chauffeursdiensten is a chauffeur service. They do executive transport, airport transfers and international trips, and they can also drive your own car. A customer books a person and a car at the same time, so the site had to introduce both.

Approach

HardHout made the concept and the branding. I built the front-end. Every page opens with the same dark photo of a car and a driver, with the phone number in a white button. On the homepage a navy intro block and two photo tiles follow, leading to the chauffeurs and the services. Each car in the fleet has its own page with a photo, a table of specifications (seats, year, luggage space, engine, wifi) and a text about the car. Each chauffeur has a page with a portrait, area of expertise, years of experience and a short quote. On inner pages a side column lists what is standard at Radema, such as 24/7 availability. The booking page is a long form in three parts: your details, destination and departure. The footer repeats the phone number in large type next to the links for services, service and about Radema.

Outcome

On Radema's site a visitor can look at the car and the driver before booking, and the phone number is never more than a glance away.

What changed

• A page per car with a specification table.
• A page per chauffeur with portrait and experience.
• Booking form in three parts: details, destination, departure.
• Phone number in the header photo and the footer of every page.