Van der deen
Designed a conversion-focused front-end for Van der Deen, a consumer furniture store, ready for integration into their e-commerce platform.
- Role
- Designer + front-end
- Period
- 2019
- With
- Design and development by Frank Spin. Concept by Floris Venneman
The problem
Van der Deen is a furniture store with a large showroom. A sofa is something you want to see and sit on before you buy it. So I built the product pages to lead to a call or a visit just as much as to a price.
Approach
Floris Venneman came up with the concept. I made the design and turned it into front-end code. The main menu follows the store: living, sleeping, upholstery, lighting and business. An orange strip under it invites people to book a free interior advice at home. Category pages have a side menu with offers, product types and a long list of brands, next to a large photo and a grid of products with prices. A product page has thumbnails, a large photo, the description and a field where you leave your phone number to be called back about seeing the piece in your own home. Under it come related products, the same piece in a styled room, and three links: the showroom, an advice appointment and the story of the company. Inspiration pages, a before-and-after story and a blog fill out the rest, with a sign-up for a weekly styling tip.
Outcome
Van der Deen got a front-end where every product page offers a price and a personal next step, built to be connected to their e-commerce platform.
What changed
- Category pages with a side menu of product types and brands.
- A call-back field on every product page.
- A link to free interior advice at home under the main menu.
- Inspiration, blog and before-and-after pages.
