Sprookjes Camping

The problem

De Sprookjescamping in Rheeze, Overijssel, is a campsite for families with young children, with fairy-tale characters, theatre shows and daily animation. The site had to feel like the park to the children and still give parents dates, prices and a phone number quickly.

Approach

I designed the site and built the front-end. DBK did the development behind it. The header is a wide theatre photo with the fairy-tale characters, and the booking form sits on top of it: arrival, departure, adults and children. The menu covers theatre and entertainment, camping, accommodation, facilities, surroundings and information. Further down, the offers hang in wooden picture frames, one per type of stay, each with the old and new price per night. The sidebar holds the Zoover review score, guest reviews, a Magische Kalender with the next theatre shows and a newsletter sign-up. The phone number is pinned to the right edge of the screen. Headings are in a handwritten script, the body text stays plain.

Outcome

Even the 404 page plays along. The bear mascot holds his head in his paws and asks the visitor to help him find the right page, with a search box below. On a phone the booking form moves straight under the logo, with a menu button and the phone number at the top.

What changed

• A booking form in the header on desktop and right below the logo on mobile.
• Offers per type of stay with the old and new price.
• A calendar of upcoming theatre shows on the homepage.
• A 404 page with the mascot and a search box.