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Frank Spin

2012

HDD Group

Built the website for HDD Group, a Benelux distributor of fitness concepts and importer of Les Mills, with Fitbrand.

My role
Full-Stack
The problem
HDD Group represents multiple fitness concepts, so the site had to communicate breadth without becoming confusing.
The result
Visitors can quickly understand what HDD Group distributes and where each concept fits.

Development by Frank Spin. Branding and design by Fitbrand.

Main preview of the HDD Group project

Approach

I built the site with Fitbrand around clear concept pages and practical information architecture for partners and prospects.

Impact

  • Clearer B2B positioning for a multi-brand distributor.
  • Better overview of programs and partnerships.
  • Maintainable full-stack structure for updates.