Pixformance

The problem

Pixformance is a German company that makes the Pixformance Station: a screen about 1.70 metres tall with a touchscreen and a motion sensor. It shows the exercise and gives feedback on your movement while you train. The buyers are fitness clubs. The site had to show what this technical machine does and why a club would put one on the floor.

Approach

Fitbrand did the branding. I designed the site and built it in WordPress. After launch I kept working on it with weekly updates. Peter van der Steege of Fitbrand ran the project and Marc Cornelius the online marketing. Contact went mostly by email and phone, until I visited their office in Berlin with Peter and Marc. The site runs in Dutch, English and German. The menu has case studies of clubs such as Mrs. Sporty and Reha Rondell, the product, about us with blog and jobs, contact and a login. The homepage leads with a video of people training at the stations. For club owners there are Fitness Insight pages: an article about a target group, such as members over 50, with a form to download it as a PDF.

Outcome

Pixformance got one site in three languages. Anyone curious about the station finds the product page and videos. Club owners find case studies of other clubs and downloads written for them.

What changed

• One WordPress site in Dutch, English and German.
• Case study pages for clubs that use the station.
• Fitness Insight downloads for club owners.
• Video pages showing the station in use.