Payt Software
A 7-year partnership rebuilding their web presence from a slow WordPress site to a fast, multilingual marketing machine. The new site loads in under a second and lets their team update content without touching code.
- Role
- Design engineering lead
- Period
- 2017 - 2024
- Stack
- Hugo, Alpine.js, Netlify, Tailwind CSS, Decap CMS
- With
- Design by Frank Spin, Development by Frank Spin
- Visit
- paytsoftware.com ↗
The problem
Payt's growth outpaced the website. The old WordPress setup was slow to update and hard to keep consistent across markets and campaigns.
Approach
Over multiple iterations, I redesigned key templates, migrated the site to a static architecture, and set up a workflow that marketing can manage without developer support.
Outcome
The result is a fast multilingual site that supports both brand pages and campaign pages, without engineering dependency for routine content changes.
What changed
- Sub-1-second load time on core marketing pages.
- Seven-year delivery partnership with continuous platform improvements.
- Marketing team can publish and localize content without developer support.
