3SIXTY5 Personal Training
Built the website for 365 Personal Training with Fitbrand. Founded by celebrity trainer and author Guy van der Reijden, it is one of the most well-known sports clubs in the Netherlands.
- Role
- Full-Stack
- Period
- 2011
- Stack
- WordPress, HTML, Front-end
- With
- Design, branding, concept by Fitbrand
The problem
3SIXTY5 Personal Training runs private gyms where you train by appointment with a personal trainer. Today those are in Abcoude and Amsterdam. You pick a club like that on trust in the trainers and on how the place looks and feels. The site had to put both up front and make the step to an intake small.
Approach
Fitbrand made the concept, the branding and the design. I built it in WordPress, front-end and templates. The design runs on black and white photography with one gold accent for buttons and thin dividing lines. The menu sits across the top: about us, results, testimonials, studios, blog, vacancies and contact, plus a link to the English version. The homepage starts with a photo slider, then a short story about the club with an intake button, portraits of clients with a short quote, and the latest blog post. Each studio has its own page, such as the one for 3SIXTY5 Newport in Huizen. The footer lists the locations next to an Instagram grid.
Outcome
The club got a dark, photo-led site in its own style, where most pages end at the same question: book an intake. The blog and the Twitter feed are pulled onto the homepage, so new posts show up there without anyone touching that page.
What changed
- WordPress templates built from Fitbrand's design.
- A fixed menu with studios, results, testimonials and blog.
- A separate page for each studio location.
- An intake button on the homepage and a contact form with the address beside it.
