Frits van der Werff

Challenge

The sports complex serves different audiences, so the site had to present varied activities without feeling fragmented.

Approach

I combined Fitbrand's concept and branding direction with a full-stack build organized around clear sections and predictable page patterns.

Outcome

Visitors can find relevant information faster, and the complex has one consistent digital profile.

Impact

• Unified presentation for a broad sports offering.
• Improved navigation for local visitors.
• Clear structure for content maintenance.