Frits van der Werff
Designed and built the website for Frits van der Werff, a local sports complex, with Fitbrand.
- Role
- Design + Full stack
- Period
- 2018
- With
- Concept and branding by Fitbrand
The problem
Frits van der Werff is a sports institute near Hoorn with a wide offer under one roof: group fitness, fitness training, budo, swimming, physiotherapy and Pilates. Someone looking for a lane to swim in doesn't want to scroll past spinning classes. The site had to split that offer cleanly and still make joining easy from every page.
Approach
Fitbrand did the concept and the branding. I designed the site and built it. The menu has four areas: sports, aquasport, physiotherapy and Pilates, plus about us and news. A red join button and a link to the training times sit next to it. Each area opens with a large photo and a grid of cards for its activities, and the full offer can be filtered by type, such as Les Mills or kids and youth. The training times are one timetable with a tab per category. A help centre has a search field and questions grouped under general information and memberships. On a separate landing page you request a free day pass and pick the day you want to use it.
Outcome
The institute got one site for an offer that runs from the pool to the physio room. Every area has the same structure. The red footer repeats the two things most visitors come for: a free day pass and the training times.
What changed
- Four areas with the same page structure.
- One timetable with a tab per category.
- A help centre with searchable questions about memberships.
- A landing page to request a free day pass.
