Copini

The problem

Copini is an optician with stores in Sneek, Leeuwarden and Harlingen. Many visitors come with a practical question, such as whether their store is open today or when they can get an appointment. Next to that, the site had to make room for the frames and sunglasses Copini sells.

Approach

I designed and built the site in WordPress. A grey bar at the top links to contact and to each of the three stores. The main menu has frames, lenses, optometry, stores and contact. On a phone it folds into one menu button, and sub-items such as lens check-ups open in place. On a tablet the homepage starts with an appointment form next to a large photo: pick a date, a time, a store and the kind of appointment. Under it, a yellow strip shows today's opening hours for all three stores. Further down are photos of the shops, a section for the Copini app with App Store and Google Play buttons, and banners for collections such as Ray-Ban and Flair, each with its own button.

Outcome

Copini got one site for three stores. The practical part comes first, with opening hours and the appointment form at the top of the homepage, and the collections follow below it.

What changed

• An appointment form with date, time, store and type of visit.
• Today's opening hours for each store on the homepage.
• A mobile menu with sub-items that open in place.
• Collection banners and a section for the Copini app.