Congressus

The problem

Congressus is online software for associations. It brings the member administration, the association website and the finances together in one system. That is a lot of product for one homepage. The site explains the whole thing in a few lines first, and then lets people go as deep into each part as they like.

Approach

Congressus came up with the concept. I made the design and built it in WordPress. The main menu has five items: tour, overview, prices and packages, clients and contact, with an orange button for a free trial next to it. The homepage opens with a large photo, a short pitch and a button to the tour. Below that, three blocks cover members, administration and payments, followed by a tablet with the dashboard on screen and six features around it. The tour page goes over the same ground in longer sections, with quotes from people at member associations. Feature pages such as member administration get a side menu with sub-pages for groups, search, newsletters, import and export.

Outcome

Congressus got a site that runs from a one-line pitch on the homepage down to a page per feature. The free trial button sits in the header on every page, and the longer pages end with a form or a phone number.

What changed

• A five-item main menu with a free trial button on every page.
• A homepage that covers members, administration and payments in three blocks.
• Feature pages with their own side menu of sub-topics.
• A tour page with customer quotes and a contact form.