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Frank Spin

2016

SS Rotterdam

Redesigned the website for SS Rotterdam, a former Holland America Line ship that is now a hotel.

My role
Designer + Front-end
The problem
SS Rotterdam combines heritage and hospitality, so the redesign had to modernize the site without losing the ship's character.
The result
The hotel ship received a contemporary digital experience that still feels true to its history.

Stack

  • Design
  • Front-end
  • HTML
  • Bootstrap

Design and front-end development by Frank Spin. Concept by DBK

Main preview of the SS Rotterdam project

Approach

I redesigned and built the front-end with DBK, using a clear structure for guests while preserving the brand's visual identity.

Impact

  • Modernized website for a historic hospitality brand.
  • Improved usability across key guest journeys.
  • Consistent front-end implementation at scale.
Screenshot of the SS Rotterdam website
Wide screenshot of SS Rotterdam
Full webpage screenshot of SS Rotterdam
Desktop layout for SS Rotterdam
Screen capture from SS Rotterdam
UI detail from the SS Rotterdam project
Mobile design for SS Rotterdam
Desktop layout for SS Rotterdam
Desktop view of the SS Rotterdam website
Wide screenshot of SS Rotterdam