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Frank Spin.

HealthCity

Designed the international website for HealthCity, one of the largest fitness club chains in the Netherlands, with Fitbrand.

Period
2010
Role
Design
Main preview of the HealthCity project

Challenge

HealthCity needed an international site direction that could scale across markets while staying consistent with the brand.

Approach

With Fitbrand, I designed the digital framework and key templates to balance club identity, readability, and navigation clarity.

Outcome

The project delivered a strong design base for an international web presence.

Impact

  • Consistent visual direction across international touchpoints.
  • Clearer navigation model for broad audiences.
  • Reusable design foundation for further rollout.

Credits

Design by Frank Spin

Concept and branding by Fitbrand