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Frank Spin

2010

HealthCity

Designed the international website for HealthCity, one of the largest fitness club chains in the Netherlands, with Fitbrand.

My role
Design
The problem
HealthCity needed an international site direction that could scale across markets while staying consistent with the brand.
The result
The project delivered a strong design base for an international web presence.

Design by Frank Spin · Concept and branding by Fitbrand

Main preview of the HealthCity project

Approach

With Fitbrand, I designed the digital framework and key templates to balance club identity, readability, and navigation clarity.

Impact

  • Consistent visual direction across international touchpoints.
  • Clearer navigation model for broad audiences.
  • Reusable design foundation for further rollout.