HealthCity
Designed the international website for HealthCity, one of the largest fitness club chains in the Netherlands, with Fitbrand.
- Role
- Design
- Period
- 2010
- With
- Concept and branding by Fitbrand
The problem
HealthCity needed an international site direction that could scale across markets while staying consistent with the brand.
Approach
With Fitbrand, I designed the digital framework and key templates to balance club identity, readability, and navigation clarity.
Outcome
The project delivered a strong design base for an international web presence.
What changed
- Consistent visual direction across international touchpoints.
- Clearer navigation model for broad audiences.
- Reusable design foundation for further rollout.