Dijkmansport

The problem

Dijkmansport is a sports club on the Melisseweg in Groningen. Under one name it offered judo, fitness, dance and outdoor training. Those are very different visitors, from kids on the judo mat to someone looking for a Zumba class. Each of them had to find their own part quickly, without the site feeling like four separate clubs.

Approach

Fitbrand made the concept and the branding. I designed the site and built it. Each of the four parts got its own colour, taken from the four stripes under the logo: blue for judo, orange for fitness, green for dance and lime for outdoor. Those colours come back in the icons, the headings and the footer, where each centre has a column with its lessons, locations and times, and membership. The homepage introduces the four centres one by one, each with a button for a free trial class. A block with tabs lists the classes per centre, such as HIT training, spinning, yoga and Zumba. Every class page has two blocks beside the text: one to sign up and one to the timetable.

Outcome

The club got one site where every part keeps its own colour and still sits under the same logo, menu and footer. Whoever lands on a class page has the join button in the top right and the timetable one click away.

What changed

• Four centres, each with its own colour, icon and footer column.
• An overview of all classes per centre, in tabs.
• A free trial button for every centre on the homepage.
• Sign-up and timetable blocks beside every class page.