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Frank Spin

2018

ConversionKit

Designed the web app and built the HTML front-end for ConversionKit, a platform for adding conversion-boosting elements to websites.

My role
Designer + Front-end
The problem
ConversionKit needed an interface marketers could grasp quickly, without losing implementation detail.
The result
The team could move faster on feature scope and interaction decisions.

Stack

  • Design
  • Figma
  • HTML

Design and front-end development by Frank Spin. Concept by Bouke Majoor

Main preview of the ConversionKit project

Approach

I designed the app experience and built the HTML front-end so ideas could be tested in a working context instead of static screens.

Impact

  • Faster product decisions using clickable front-end screens.
  • Usable UX for conversion-focused feature sets.
  • Reusable HTML structure for ongoing iteration.
Screenshot of the ConversionKit website
Complete page layout for ConversionKit
Section of the ConversionKit project
Interface screenshot of ConversionKit
Screen capture from ConversionKit
UI detail from the ConversionKit project