BricksDeal.com
Designed and built BricksDeal.com, a LEGO price tracker for fans who want real discounts instead of noisy deal pages. The site compares live prices, tracks price history, groups sets by theme and interest, and supports discovery through guides and retailer data.
- Period
- 2025 - 2026
- Role
- Founder + Full-stack
- Website
- bricksdeal.com
- Stack
-
- PD Product design
- FS Full-stack
- S SEO
- PT Price tracking
- CS Content strategy
Challenge
LEGO fans needed a clearer way to judge whether a discount was actually good. Generic deal pages often show one-off offers without price history, set context, retailer coverage, or an easy way to browse by the way people actually collect.
Approach
I designed and built BricksDeal around structured LEGO set data, retailer prices, historical lows, theme and interest browsing, and editorial guides. The interface keeps comparison fast: live prices, RRP, savings, retailer lists, product pages, and buying context stay close together.
Outcome
BricksDeal is now a focused LEGO price tracker with daily price updates, thousands of tracked sets, retailer comparison, set detail pages, guides, and a browser extension that helps users compare prices while shopping.
Impact
- Live LEGO price comparison across Dutch retailers.
- Set detail pages combine price history, retailer prices, set metadata, and related discovery.
- SEO-led guides, themes, interests, and retiring-set pages create durable entry points.
- Browser extension connects the price tracker to shopping sessions.
Credits
Product, design, content, and development by Frank Spin
