Checklist: your MCP server in every AI app store

1. 01

   Before you submit

   The model only sees your tool’s name, description and input schema. That’s your whole pitch.

   • Server runs over HTTPS at a stable URL
   • Tool names are neutral and say what they do
   • Every read-only tool has readOnlyHint
   • Descriptions say when to use the tool and when not to
   • First call answers well within 3 seconds, cold start included
   • A list of 10-20 target prompts, plus a few that should not trigger the tool

2. 02

   Official MCP Registry

   Submit

   The mcp-publisher CLI with a server.json; prove the namespace over HTTP

   Review

   Namespace check only, no content review

   Suits

   Everyone. Publish here first

   registry.modelcontextprotocol.io ↗

   The only store where you control the timing. Glama, PulseMCP and mcp.directory copy their listings from it.

   For a domain namespace, put a public key at /.well-known/mcp-registry-auth and sign with the private key. No DNS change needed.

   • server.json written
   • Public key at /.well-known/mcp-registry-auth
   • Published with mcp-publisher
   • Listing shows up in Glama, PulseMCP and mcp.directory afterwards

3. 03

   ChatGPT apps

   Submit

   platform.openai.com/apps-manage

   Review

   Organisation verification with ID, a demo video, 5 positive and 3 negative test cases

   Suits

   Consumer and business tools

   The strictest review of the big ones. Verify your organisation first: it can take a while.

   The negative test cases are the point: OpenAI wants to see that your tool doesn’t grab every question.

   • Organisation verified with ID
   • Demo video recorded
   • 5 positive and 3 negative test cases written
   • Listing text without prices, discounts or comparisons
   • Name doesn’t end in “MCP”

4. 04

   Claude connector directory

   Submit

   claude.ai/directory/manage, from any paid Claude plan

   Review

   Starts as Community after automated checks; Anthropic grants Verified

   Suits

   Consumer and business tools

   There’s no form to apply for Verified. When nobody asks for you by name, Claude tends to pick only verified connectors.

   • Submitted from a paid plan
   • Listed as Community

5. 05

   Google Connected Apps

   Google Connected Apps (Gemini, AI Mode)

   Submit

   Waitlist

   Review

   Opened 30 October 2026, few apps so far

   Suits

   Consumer tools, early movers

   Works in Gemini and in AI Mode in Search. A store with few apps is the easiest place to stand out.

   • On the Google Connected Apps waitlist

6. 06

   Meta Muse and Grok

   Neither has an open door. The best move today is to be in the official registry and the big directories, so they find you when they look.

   Meta Muse

   Submit

   No open submission

   Review

   Meta picks connectors from its own catalogue

   Suits

   Wait and watch

   Grok connectors

   Submit

   No public form found

   Review

   About 644 connectors listed

   Suits

   Wait and watch

7. 07

   Microsoft 365 Copilot Agent Store

   Submit

   Wrap the MCP server as an agent and submit it in Partner Center

   Review

   Partner Center review, authentication required

   Suits

   Work and B2B tools

   Copilot doesn’t list bare MCP servers. The auth requirement makes it a poor fit for a public consumer tool without accounts.

   • Copilot: only if your tool has auth and suits work

8. 08

   B2B and developer stores

   Worth knowing, but they suit B2B and developer tools better than a consumer MCP.

   Salesforce AgentExchange

   Submit

   AgentExchange listing

   Review

   Salesforce review

   Suits

   B2B, CRM and Slack tools

   AppExchange and the Slack Marketplace merged into it in April 2026.

   AWS Marketplace, AI Agents & Tools

   Submit

   Marketplace listing, free listings allowed

   Review

   AWS review

   Suits

   B2B and infrastructure

   You don’t need a paid product.

   Cursor Marketplace

   Submit

   Plugin submission, one-click install

   Review

   Every plugin reviewed by hand

   Suits

   Developer tools

   • AgentExchange, AWS Marketplace or Cursor: only for B2B or developer tools

9. 09

   Every week

   Listed is not discovered. Models change, stores change and your tool changes, so run the same prompts every week.

   • Run every target prompt in every agent
   • Note which prompts call your tool and which answers are right
   • Fix one name, description or slow path, then measure again

Everything on this page comes from my article on listing Wherbi, my shopping MCP. The store list started with a thread by Elliot Garreffa on X. These stores change every month: check the date before you rely on a detail. Read the article